Technical SEO Audit Services
Our Technical SEO Audit Service dives deep into your site's structure, analysing crucial aspects that could be affecting your site's performance and ranking.
✔ Comprehensive Analysis: Leverage our C.R.I.C.S framework for an in-depth analysis that goes beyond surface-level scrutiny, identifying opportunities and rectifying issues at the core.
✔ Expert Tools and Scripts: From Screaming Frog to custom Python scripts, we employ a range of cutting-edge tools and technologies to provide detailed, data-driven insights.
✔ Tailored Strategies: Every website is unique, and our strategies are tailored to fit, ensuring that the roadmap to success is carved out distinctly for your business, promising higher rankings and improved user satisfaction.
Discover deep insights and let's strategise for your superior rankings.
An Overview - What We Do At Marketix Digital
Comprehensive Technical SEO Audit Services that Dig Deep
At Marketix Digital, we delve deep beneath the surface, embarking on a meticulous journey to not just find, but effectively rectify the unseen issues that restrict your website's potential. Our comprehensive Technical SEO Audit leverages the precise C.R.I.C.S (Crawl, Render, Index, Cache, Serve) framework to unveil critical insights and strategise for unparalleled rankings.
About the Service
Our Comprehensive C.R.I.C.S Framework
Crawl:
During the crawl stage, we closely monitor how Google's bots interact with your website. Understanding Google's crawling process helps us identify and fix issues that might prevent Google from accessing and understanding your site's content effectively. Our detailed analysis encompasses addressing roadblocks such as server response, improper redirects, htaccess, robot.txt files and broken links to ensure a seamless crawl process, which forms the basis for your website's visibility on Google's search results.
Render:
In the rendering phase, we focus on how Google interprets and understands your content. It’s essential that Google can render your site correctly to index it accurately. Our service entails optimising your website's rendering process to guarantee that Google accurately interprets all elements of your site, from JavaScript files to CSS stylesheets, ensuring a proper understanding and representation of your content in the SERPs. This attention to detail aids in enhancing your website's compatibility with Google's rendering process, facilitating an improved display in search results and a more user-friendly experience.
Index:
At the indexation stage, we scrutinise how Google indexes your website's pages in its database. The focus here is on ensuring that Google correctly catalogues each essential page of your site, without indexing duplicate, cannibilasation, or irrelevant pages. This process includes a detailed examination of your indexed pages within Google Search Console and the correct implementation of no-index and no-follow tags where necessary. By optimising your website's indexation process, we work towards ensuring that Google has a clear, concise, and accurate representation of your site, without bloat or unnecessary pages creating indexing issues - setting the stage for improved visibility and higher rankings in the search results.
Cache:
In this phase, we delve into understanding what Google has cached from your website. Google's cache is a snapshot of your site’s pages taken at different times. It's vital to ensure that what Google has stored is the most accurate representation of your site to guarantee that users are served the most up-to-date content. We carefully inspect the discrepancies between your live site and what is stored in Google’s cache, working diligently to resolve any issues and ensure consistency, aiding in a more accurate and optimal ranking in the search results.
Serve:
This step involves a meticulous analysis of how Google serves your website in its search results. Understanding the nuances of this process allows us to optimise how your site appears and performs in Google search results. By monitoring server logs, we can see how Googlebot interacts with your site, allowing us to spot potential issues and optimise for a better performance in search results. We ensure that Google serves your website optimally, facilitating a seamless user experience and improving your site's visibility and ranking on the SERPs.
We Are Technical SEO Specialists in Australia
Our Specialist Technical SEO Services
Traffic Loss Audits
Experiencing a sudden drop in website traffic can be alarming. Our Traffic Loss Audits are designed to diagnose the causes behind any unexplained decreases.
We examine everything from Google algorithm updates to on-site issues to technical issues, providing actionable recommendations to recover and even boost your traffic levels.
Google Penalty Recovery
If your website has been hit by a Google penalty, it can severely impact your search rankings and organic traffic.
Our Penalty Recovery service is tailored to identify the root cause of the penalty, be it toxic backlinks or content issues, and to take corrective actions that not only recover your lost rankings but also fortify your site against future penalties.
SEO Website Migration
Migrating a website can be a complex and risky process if not done correctly, often resulting in lost traffic and rankings.
Our Website Migration service ensures a smooth transition to your new website, taking into account SEO best practices, to maintain (or even improve) your search engine performance during and after the migration.
Technical SEO Services
Whether you're an industrial powerhouse in Silverwater or a corporate giant with offices in Barangaroo, our industry-leading SEO services are your ticket to enhancing online visibility, driving increased web traffic, generating quality leads, and generating client inquiries.
From heavy machinery suppliers in Parramatta to multinational corporations spanning the Sydney CBD, we specialise in delivering meticulously researched, data-backed strategies tailored to your specific needs.
Video: How to Grow your Australian Business with our SEO Agency Precision.
How our SEO process works Step-by-Step
Our Technical SEO Process
1. Reach Out
The first step in our SEO journey begins when you reach out to us. During this initial contact, we focus on understanding your business objectives and goals. This helps us tailor a technical strategy that aligns perfectly with what you're aiming to achieve.
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2. SEO Consultation and Discovery
Once we have a grasp of your objectives, we conduct an SEO Consultation and Discovery session. We speak with your team to uncover your most valuable keywords, untapped SEO opportunities, and any relevant history in SEO efforts. We lay the groundwork for an informed and effective strategy here.
3. Technical SEO Audit
We dive into the technical audit by mapping out key issues across your website. Using reverse engineering on Google's Search Console (GSC) and our C.R.I.C.S framework, we determine an action plan designed to give you a competitive edge.
4. SEO Strategy Formulation
Armed with insights from the discovery and Technical Audit stages, we collaborate with your team to formulate a go-to-market plan for your SEO campaign. This encompasses technical architecture, a plan, and backlink requirements, all aimed at elevating your website's ranking on search engines.
5. We Meet to Share Our Findings
Once the strategy is in place, we schedule a meeting to walk you through our comprehensive findings and proposed action plans. We model out the projected opportunities and set key performance indicators (KPIs) to measure the campaign's success.
6. We Can Start Your SEO Campaign
With everything set, we can kick off your SEO campaign. Our focus now shifts to execution and performance monitoring, implementing the tailored strategies that will move the needle on your organic website performance.
Our Reputation
Why Choose Us?
Exclusive Technical SEO Specialists
Our team is composed exclusively of seasoned SEO specialists. You won't find junior staff working on your campaigns. We breathe SEO every single day, and we're not distracted by other digital stuff like social media.
Led by our founder, a technical SEO expert with over 20 years of experience, we've created a high-performance SEO environment that aims for continuous 1% improvement every day.
Unparalleled Transparency with Weekly Reporting
While many agencies provide only monthly or quarterly reports, we believe in total transparency and accountability. That's why we offer weekly reporting, allowing you an unprecedented view into the performance of your SEO campaign.
Our continuous analysis provides peace of mind, assuring you that your investment is generating measurable returns.
Selective Client Onboarding
We don't take on every prospective client. Our mission is to work with clients who are an excellent fit for SEO—those we know we can achieve remarkable results for.
Our integrity and commitment to performance mean we only partner with businesses we genuinely believe will benefit from our expertise.and that will generate a positive ROI from our SEO services.
Comprehensive Services and Proven Track Record
We provide a full suite of cohesive SEO services, including keyword research, competitive analysis, technical audits, and content marketing. Our approach is holistic, ensuring that all aspects of your SEO—On-Page, Off-Page, and Technical—are seamlessly integrated.
This is backed by a proven track record of delivering measurable and sustainable results, using white-hat methods that are compliant with the latest Google guidelines.
Why Choose Marketix Digital for Your SEO Services?
When it comes to SEO, you deserve a partner as committed to your success as you are. At Marketix Digital, we provide more than just SEO services; we offer peace of mind. Our team of dedicated specialists, led by a 20-year veteran in technical SEO, operates in a high-performance environment that’s focused solely on SEO.
Our selective client onboarding ensures that we only take on projects we know we can excel at. With unparalleled weekly reporting, we offer transparency that's second to none, making us accountable to you every step of the way. All of this is wrapped up in a comprehensive, tailored strategy that has a proven track record of delivering sustainable and remarkable results. Choose Marketix Digital, because when we commit to elevating your digital presence, we go all in.
Our Accolades & Awards
We've won a multitude of awards and received industry recognition.
When you choose Marketix Digital, you're partnering with an industry leader recognised for excellence and innovation. Our consistent delivery of high-quality SEO services has not only resulted in successful client partnerships but also garnered us numerous accolades.
Here are some of the awards and recognitions we're particularly proud of:
Clutch Leaders Quadrant for SEO Service Providers Sydney 2023, MarketingMag Australia - Change Leaders Enterprise SEO 2023.
Manifest Global Awards B2B SEO Agency 2022, Media Innovator Awards 2022, Leading SEO Agency of the Year - Sydney 2022, Best SME Digital Marketing & SEO Agency - Sydney 2021, Finalist Local Business Awards 2022, Best SEO Agency - Australia Prestige Awards 2022.
Finalist Inner West Business Awards 2021, Best SEO Agency for eCommerce 2021, Marketing Management Service Provider of the Year 2021, Finalist Local Business Awards 2020.
These awards serve as a benchmark of our quality, innovation, and commitment to client success. With Marketix Digital, you're not just choosing an SEO service; you're choosing an award-winning partner committed to propelling your business to new heights.
Check our Recent Projects and Case Studies
Our Case Studies
From ranking clients #1 in competitive markets to substantial increases in organic traffic and conversions, our case studies exemplify the tangible impact of our data-driven SEO approach and proven SEO methodologies that drive consistent results for our clients, time and time again.
We're proud of our wins!
Uno Home Loans - Dominating the Online Mortgage Broker Market
Marketix Digital partnered with Uno Home Loans, a leading online mortgage broker in Australia, to revitalise their SEO strategy and regain their dominance in the competitive online mortgage broker market.
This case study highlights the successful collaboration between Marketix Digital and Uno Home Loans, showcasing the strategies implemented to achieve top rankings for relevant keywords and drive business growth.
Results Achieved with SEO and SEM:
Achieved the #1 ranking for the highly competitive keyword "online mortgage broker" in Australia.
Significantly improved search engine rankings for relevant keywords, enhancing Uno Home Loans' online visibility and market share.
Strengthened the website's technical architecture, on-page structure, and content quality, improving user experience and search engine friendliness.
Implemented a successful content strategy, enhancing content relevance and establishing Uno Home Loans' expertise in the mortgage industry.
What Our SEO Clients Are Saying About Our SEO Services
Our SEO Services Testimonials
Vincent Turner, CEO - UNO Home Loans
Ranks #1 for Online Mortgage Broker in Australia
"We’re now executing on an SEO strategy to increase our presence in the competitive online mortgage broker market.
We now rank #1 for this highly competitive keyword in Australia."
Brandon Patrao, Digital Marketing Manager - Circles.Life
Beating Telstra and Optus within the Mobile Sim Card category
"Within 6 months we are ranking #1 for a number of our core offers, beating other major players in Australia like Telstra and Optus.
We are tracking to increase our online sales significantly whilst reducing our reliance on PPC spend."
Vanesssa Harvey - We Are Roar
Ranking #1 for multiple high-end designer women's brands in Australia
"Marketix has increased our sales from online marketing by 513% compared to the same period last year."
"We are now ranking on the top of Page 1 for a number of key brands and designers that we carry, which is continuing to help us increase our sales and we anticipate this will grow further in the future."
SEO Services That You Can Trust
We understand that trust is an important factor for our clients when it comes to SEO services.
We believe that our proven track record of delivering results and achieving top positions in search rankings speaks for itself.
We would be happy to address any concerns or questions you may have about our services and help you gain confidence in our ability to meet your SEO needs.
Check your Technical SEO performance now!
Want to discover your full potential?
Send us a request and get an Expert Technical SEO Audit!
Frequently Asked SEO Agency Questions:
What is a Technical SEO Audit?
A Technical SEO Audit is a comprehensive analysis where we examine your website through the lens of Google’s crawling and indexing processes. This helps in identifying and rectifying issues that may be hampering your website’s performance and visibility in Google's search results.
What is the C.R.I.C.S framework?
The C.R.I.C.S (Crawl, Render, Index, Cache, Serve) framework is our structured approach towards SEO auditing.
It encompasses an in-depth analysis of every critical aspect of your website, from how Google crawls and renders your site, to how it indexes, caches, and serves it to users, aiming to optimise your site's performance and ranking on Google.
From a technical SEO standpoint, in our opinion, these are the foundational basics of proper "technical SEO" and make logical sense given how Google works.
How long does a Technical SEO Audit take?
The duration of a Technical SEO Audit can vary depending on the size and complexity of your website. Typically, a standard audit can take anywhere from 2 to 4 weeks. However, for larger websites, it might take a bit longer.
Can I request a custom audit focused on specific issues?
Absolutely. While our comprehensive audit is designed to cover all potential issues, we can tailor our services to focus on particular concerns or areas you have identified, providing a detailed analysis and solution for the same.
We offer customised services tailored to focus on any specific concerns or areas you wish to concentrate on. Our team can hone the audit process to address distinct issues, offering a bespoke analysis paired with strategic solutions.
How much does a Technical SEO Audit cost?
Our Technical SEO Audit services start from just $5,000 + GST. It is important to note that this isn't a standard automated report; our approach is far more thorough and tailored.
We meticulously pool data from a multitude of reliable sources, and deploy our bespoke processes and coding expertise to provide an audit that is both detailed and uniquely adapted to your website’s specific requirements.
We leverage our custom C.R.I.C.S framework, utilising a host of industry-leading tools and techniques to delve deep into understanding how Google interacts with your website. This hands-on, personalised approach ensures a report that is not just detailed but also holds actionable insights to guide your SEO strategy effectively, thereby providing value that far exceeds the investment.
Keep in mind that the complexity and size of your website, alongside any specific requirements you have, can influence the final cost. We recommend getting in touch for a detailed consultation, where we can understand your needs better and provide a customised quote.
How often should I have a Technical SEO Audit?
Ideally, a technical SEO audit should be conducted annually to ensure your website maintains a healthy and optimal performance level. However, if your website undergoes significant changes, such as a redesign or a shift in services or products offered, it would be prudent to have more frequent audits.
Regular technical SEO audits allow you to stay ahead of potential issues, maintaining a website that consistently performs well in search results.
Do you provide recommendations for improvements post-audit?
Absolutely. Once the audit is completed, we furnish you with a detailed report outlining not only the identified issues but also providing a clear, actionable strategy for improvement.
This strategy is designed to address the specific challenges your website faces, leveraging opportunities to enhance its visibility and performance on Google, and offering a roadmap for sustained SEO success.
What tools do you use for the SEO Audit?
Our technical SEO audit leverages a wide array of industry-leading tools to ensure a meticulous analysis.
This includes Screaming Frog and Ahrefs for a detailed site crawl, SEMrush for competitive analysis and keyword research, Google Search Console for C.R.I.C.S framework, and Google Analytics for data analysis, and various other tools including custom Python scripts that we deploy for bespoke analysis and insights.
These tools, coupled with our expertise, allow us to provide an audit service grounded in depth and quality.
Why is it important to understand Google's process of crawling and indexing my website?
Understanding and optimising for how Google crawls and indexes your website is paramount to securing a prominent position in search engine results pages (SERPs). The process of crawling involves Google's bots navigating through your website to understand its content and structure. This information is then indexed, a process where your website’s data is stored and organised in Google’s database to facilitate quick retrievals during relevant search queries.
Ensuring a seamless crawling process means that Google can readily access all vital information on your site, which allows for accurate indexing. Proper indexing, on the other hand, ascertains that your website appears in search results for relevant queries, bringing you closer to your target audience. Any inconsistencies or errors in these processes can lead to diminished visibility, potentially excluding your website from appearing in results for key searches.
By leveraging our Technical SEO Audit Service, which encompasses a detailed analysis under our bespoke C.R.I.C.S framework, we meticulously work to enhance both the crawling and indexing processes of your website. This involves eliminating any obstacles that hinder Google's bots and optimising your site's structure to ensure it meets Google's guidelines, paving the way for improved visibility and higher rankings in search results, ultimately driving increased organic traffic to your site.
Can a Technical SEO Audit help in improving my website's security?
Yes, indeed. During the ‘Serve’ phase of the C.R.I.C.S framework, we assess your server’s security settings alongside its responsiveness. A secure website not only builds trust with your users but is also favoured by Google, aiding in achieving higher rankings in search results.
Our audit identifies potential vulnerabilities and recommends robust security measures to safeguard your site against various online threats.
How do I get started with a Technical SEO Audit?
To kickstart your journey with our technical SEO audit service, you can get in touch with us through our contact page or give us a call.
Our initial consultation involves understanding your website’s current standing and your specific goals. Following this, we will provide a detailed breakdown of what the audit process will entail for your website, outlining the steps we will take to help unlock your website’s full potential.
We are here to guide you at every step, ensuring a process that is transparent and tailored to your needs.
Who We Are
About Marketix Digital
Marketix Digital is a premier Sydney-based SEO agency that specialises in customised solutions for businesses in Australia.
Our team of experts provides enterprise SEO, national SEO, local, eCommerce, and technical SEO services to improve your website's search engine ranking and online visibility.
We conduct a thorough SEO analysis of your website and develop a custom SEO strategy tailored to your specific needs and goals.
Marketix is a Sydney SEO Agency and Google Ads Partner Management Agency that will get you more leads, bring you new customers and grow your business.
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