Case Study: Total Image Group - Revolutionising Custom Uniforms
Marketix Digital collaborated with Total Image Group to elevate their online presence and dominate the custom uniforms market.
This case study showcases the successful partnership between Marketix Digital and Total Image Group, highlighting the strategies implemented to achieve remarkable search engine rankings, generate substantial opportunities, and drive business growth.
Results Achieved with SEO and SEM:
Achieved #1 ranking for the highly competitive keyword "Custom Uniforms."
Secured top 3 rankings for commercial intent keywords such as "Retail Uniforms," "Corporate Uniforms," "Childcare Uniforms," "Mechanic Uniforms," and many more.
Generated $ millions in opportunities from search marketing, including contracts with large enterprise and well-known household brands in Australia.
Significantly improved Total Image Group's online visibility, attracting a larger customer base and expanding market reach.
The implemented strategies generated remarkable results for Total Image Group
Results Achieved
Achieved #1
Achieved #1 ranking for the highly competitive keyword "Custom Uniforms"; and secured top 3 rankings for commercial intent keywords such as "Retail Uniforms," "Corporate Uniforms," "Childcare Uniforms," "Mechanic Uniforms," and many more.
Grew Revenue
Generated over $35 million in opportunities from search marketing, including contracts with large enterprise and well-known household brands in Australia.
Traffic Exploded
Significantly improved Total Image Group's online visibility, attracting a larger customer base and expanding market reach.
Executive Summary
In the digital landscape, establishing a strong online presence is vital for businesses aiming to succeed.
Total Image Group is a leading company specialising in customised uniforms for various industries. With a reputation for delivering high-quality and visually appealing uniforms, Total Image Group sought to expand their market reach and increase opportunities from enterprise and household brands across Australia.
They approached Marketix Digital to revamp their online presence and drive substantial growth.
Marketix Digital stepped in to optimise Total Image Group's website, develop industry-specific content, implement a robust link building campaign, and achieve outstanding SEO results.
The Challenge
Total Image Group encountered several challenges before partnering with Marketix Digital:
Limited online visibility: The company struggled to secure top rankings for their targeted keywords, hindering their visibility among potential customers.
Low organic traffic: Insufficient visibility in search engine results pages resulted in a lack of organic traffic, limiting business growth and opportunity generation.
Need for a refined website structure: Total Image Group's website required restructuring to align with target industries and create relevant city-specific pages, improving user experience and search engine visibility.
The Solution
Marketix Digital developed a comprehensive strategy to overcome Total Image Group's challenges. The key elements of the solution included:
Website restructuring: Revamping the website's architecture by creating target industry-focused sections and city-specific pages, facilitating easier navigation and enhancing relevance for search engines.
Content optimisation: Developing new content tailored to ideal customer profiles, focusing on key industry-specific keywords to establish Total Image Group's authority and expertise.
Continuous iteration: Employing evolving SEO best practices to continuously enhance the website's performance, user experience, and search engine visibility.
High-quality link building: Implementing a consistent and strategic link building campaign to acquire high-quality backlinks from authoritative sources, boosting domain authority and credibility.
Strategy and Execution
Marketix Digital executed the following strategies to achieve exceptional outcomes:
Conducted a comprehensive website audit to identify areas for improvement and develop an actionable plan.
Restructured the website, creating industry-specific sections and city pages, enhancing relevance and targeting.
Optimised on-page elements, including meta tags, headings, and keyword-rich content, to align with targeted keywords.
Developed industry-specific content catering to the ideal customer profiles, showcasing Total Image Group's expertise and building trust.
Launched a strategic and continuous link building campaign, acquiring high-quality backlinks from relevant industry publications and authoritative websites.
Monitored the campaign's performance using advanced SEO tools, making data-driven adjustments to maximise results.
Client Testimonial
"We engaged Shoaib at SEO agency Marketix to help us with our SEO and Google Ads, as well as provide advice on our website and how to further improve it. We were blown away by the expertise and knowledge he was able to provide.
Since working together, we have seen huge movements in our targeted keywords with first-page rankings across a wide number of keywords. Our conversions have increased substantially as well. Shoaib provided us with a strategy that was tailored to our business needs and goals, and the results speak for themselves.
We highly recommend Marketix to any business looking to improve their online presence and increase their conversions. Thank you, Shoaib and Marketix, for all of your hard work and dedication to our success!"
Khemany, Head of Marketing, Total Image Group
Results
The implemented strategies generated remarkable results for Total Image Group:
Achieved #1 ranking for the highly competitive keyword "Custom Uniforms."
Secured top 3 rankings for commercial intent keywords such as "Retail Uniforms," "Corporate Uniforms," "Childcare Uniforms," "Mechanic Uniforms," and more.
Generated Millions in opportunities from search marketing, including contracts with large enterprise and household brands in Australia.
Significantly improved Total Image Group's online visibility, attracting a larger customer base and expanding market reach.
Enhanced website performance, resulting in increased organic traffic and improved conversions.
Through a tailored approach to SEO, Marketix Digital successfully positioned Total Image Group at the forefront of the custom uniforms market.
The comprehensive strategies employed, including website restructuring, content optimisation, and a strategic link building campaign, led to remarkable search engine rankings and substantial opportunities. Total Image Group now enjoys increased organic traffic, improved online visibility, and a strengthened position in the custom uniforms industry.
Marketix Digital is a premier Fashion SEO agency based in Sydney, specialising in driving organic traffic, improving search engine rankings, and maximizing online visibility for businesses across various industries. With a team of experienced SEO professionals and a data-driven approach, Marketix Digital delivers exceptional results for its clients.
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